Hooya Group is a new retail enterprise driven by innovative technology. Established in 1998, Hooya Group started with traditional foreign trade. Taking the opportunities of this era, we transformed into the field of cross-border e-commerce in 2011. After more than two decades of dedicated efforts and development, Hooya has become an industry leader, driving the continuous innovative development of foreign trade New Quality Productive Forces.

Hooya adheres to its mission of “providing high-quality products and services to global consumers through continuous innovation and supply chain integration—making the world smaller and life better.” Guided by the vision of “trustworthy intelligent supply chain company,” the Group is steadily advancing its global expansion.

Domestically, Hooya has established offices in Tianjin, Hangzhou, Yiwu, Shantou, Shenzhen, Wuhan, and Xi’an. Internationally, the Group has invested in 11 subsidiaries across the United States, Canada, Germany, the United Kingdom, France, Italy, Australia, and Poland. And the Group has more than 2,000 employees at home and abroad.

So far, Hooya has also established 22 overseas warehousing and marketing centers, with markets covering dozens of developed countries and regions such as North America, Europe, Australia, Japan, etc., and the area of overseas warehouses over 600,000 square meters，enabling an agile and efficient global fulfillment system.

Hooya’s product cover more than 20 categories such as furniture, home appliances, sports equipment, baby products, outdoor goods, tools, pet supplies, luggage, and more. All products are carefully selected by professional teams including product managers, QA, and QC personnel, and are sold through leading global e-commerce platforms as well as Hooya’s Costway.com. Localized overseas warehouse team handle warehousing and logistics services, enabling fast and responsive sales and customer service. The Group’s last-mile delivery network integrates resources from DHL, FedEx, UPS, and its own trucking fleet, establishing a multimodal transport system covering regions across Europe, North America, and Australia.

Hooya has independently developed an integrated suite of information systems, including ERP, QMS, WMS, OMS, TMS, DMS, SMS, and CMS. These systems streamline design, production, shipping, customs clearance, warehousing, sales, delivery, and after-sales service—forming a “five-flow integration” of product flow, logistics, documentation flow, capital flow, and information flow. This model enhances supply chain visibility, digital management, intelligent warehousing, and overall operational efficiency.

Hooya has established long-term strategic cooperation with major global e-commerce platforms such as Amazon, eBay, and Walmart, while actively expanding its self-owned platforms. The Group has built a diversified marketing matrix across multiple countries and platforms. Currently, Costway.com has over 12 million registered users, with annual sales exceeding USD 100 million, gradually becoming influential online brand platform. The Group continues to explore the application of innovative technologies such as AI, VR, AR and MR to display product features and using scenarios to consumers online in multiple dimensions, helping to improve operational efficiency and upgrade consumer experience.

Hooya has set up offline O2O experience stores in mature markets, integrated online and offline traffic. By building an omnichannel retail model, the Group creates a borderless shopping experience, further elevating brand image and customer loyalty. Over 95% of the Group’s sales come from self-owned brands. Its flagship brand, COSTWAY, has repeatedly ranked among the Kantar BrandZ Top 50 Chinese Global Brands.

Hooya’s advanced business model and strong capabilities have earned widespread recognition. The Group has been featured as a Best Practice Case for Overseas Warehousing by China’s Ministry of Commerce and included in the Global Trade in Services Case Study by the China International Fair for Trade in Services (CIFTIS). It is listed among Zhejiang’s Top 100 E-commerce Enterprises and serves as Vice President Unit of the Zhejiang E-commerce Promotion Association, Executive Vice President Unit of the Ningbo Cross-border E-commerce Association, and Chair Unit of the China (Ningbo) Cross-border E-commerce Going Global Alliance. Besides, the president of Hooya Group, Wu Wei was honored “Leader in Zhejiang Provincial E-commerce” and received “Zhejiang Province E-commerce Industry Contribution Award”.

Looking forward, Hooya adheres to the employment concept of "people-oriented, meritocracy, full use of talents and common growth.” It takes talent training as the source of enterprise development, actively promotes the cooperation between government, school and enterprise. Meanwhile, Hooya Group continuously improves the training and promotion mechanism, builds “HAO+” culture system, and establishes “4H Charity Fund” to practice social responsibility, striving for a future of smarter, more sustainable, and globally integrated growth.