Hooya Group is an innovative technology-driven new retail enterprise. Founded in 1998, the Group began with traditional foreign trade. Seizing the pulse of the times, it continuously explored the transformation and upgrading of trade models, transitioning into the cross-border e-commerce sector in 2011. After over two decades of relentless striving and progress, it has become an industry leader, spearheading the continuous innovation and development of new productive forces in foreign trade.

Hooya remains steadfast in its mission: "To provide global consumers with premium products and services through continuous innovation and supply chain integration, making the world smaller and life better." Guided by its vision to "become a trusted smart supply chain enterprise," the company steadily advances its global expansion.

Currently, Hooya has established 7 domestic offices in cities including Tianjin, Hangzhou, Shenzhen, and Wuhan, alongside 11 overseas subsidiaries in countries such as the United States, Canada, Germany, the United Kingdom, and France, employing over 2,000 staff worldwide.

To date, Hooya has established 22 overseas warehousing and marketing centers worldwide, covering markets across dozens of developed countries and regions including North America, Europe, Australia, and Japan. The total area of its overseas warehouses exceeds 600,000 square meters.

Hooya Group's product portfolio spans over 20 categories including furniture, home appliances, sports equipment, baby and children's products, outdoor gear, tools, pet supplies, and luggage. Products undergo rigorous selection by dedicated teams of product managers, QA, and QC specialists. These items are sold through internationally renowned third-party e-commerce platforms and the company's own online stores, with localized overseas warehouses handling storage and logistics services. This model enables rapid response to market demands and comprehensive customer service. Hooya Group's last-mile delivery network integrates resources from renowned couriers like DHL, FedEx, and UPS with its self-built truck logistics system, progressively expanding its multimodal logistics infrastructure across Europe, America, and Australia.

Furthermore, through proprietary ERP and other information systems, Hooya Group has integrated all stages—from product R&D and design, production, shipping, customs clearance, warehousing, sales, distribution, to after-sales service—establishing an efficient "five-stream integration" management model encompassing product flow, logistics, documentation flow, capital flow, and information flow. This achieves end-to-end supply chain visibility, digitalized management, intelligent warehousing and logistics, and maximized overall efficiency.

Hooya Group maintains long-term, stable partnerships with major third-party e-commerce platforms like Amazon, eBay, and Walmart, while also establishing its own proprietary e-commerce platform. This approach builds an integrated marketing matrix spanning multiple countries and platforms. Furthermore, the Group continuously explores innovative technologies such as AI, VR, and AR to showcase product features and consumption scenarios to consumers online in multiple dimensions, enhancing operational efficiency and elevating the consumer experience.

The Group has deployed offline O2O experience stores in mature markets, integrating online and offline traffic. By building an omnichannel retail model and creating a new borderless retail experience, it further elevates brand image and strengthens consumer loyalty. Hooya Group's self-branded products account for over 95% of sales, with the COSTWAY brand consecutively ranking among Kantar BrandZ's Top 50 Globalized Brands in China.

This pioneering business model has garnered widespread recognition across society. Leaders at national, provincial, and municipal levels have visited for guidance. The Group has been selected as a national exemplary overseas warehouse case by the Ministry of Commerce and a global service trade practice case at the China International Fair for Trade in Services (CIFTIS). It ranks among Zhejiang Province's Top 100 E-commerce Enterprises and serves as Vice President of the Zhejiang E-commerce Promotion Association, Executive Vice President of the Ningbo Cross-border E-commerce Association, and Chairman of the China (Ningbo) Cross-border E-commerce Overseas Alliance.The Group's Chairman has been honored as a "Leading Figure in Zhejiang E-commerce" and received the "Zhejiang E-commerce Industry Contribution Award."

To achieve sustainable development, Hooya upholds the employment philosophy of "people-oriented, merit-based appointments, full utilization of talents, and shared growth," treating talent recruitment and cultivation as the driving force behind the company's continuous advancement. It actively promotes university-enterprise and government-enterprise collaborations, refines training and promotion mechanisms, establishes the "HAO+" cultural system, and founded the "4H Charity Fund" to fulfill its social responsibilities.